Tag Archive: Evan Jones

Meet Secret Agent Cooper

We were so happy to get this video from one of our backers – Cooper (age 9) and his family tried out the FREE sample of our first Adventure Kit and filmed the experience. Take a look at this 3-minute montage of his reactions as he becomes a secret agent for the Crimson Mask:

We smile every time we watch this video, and it’s the kind of adventures we’re trying to build for your families too. If you ever need to explain why it’s so much fun, just share this video:

What did you give/get for Father’s Day?

Evan's Father's Day crayon rock gift and outdoors with his family.

Here is what I received for Father’s Day:

  • A rock covered in melted crayons, which would make an excellent paperweight except it draws rainbows on everything it touches…
  • An amazing portrait of me looking nothing like a jack-o-lantern… I love it!
  • A beautiful day with my family where I turned off Kickstarter (for once)
  • Returning to Kickstarter and finding SO many new backers!

We’re SO close!

We are 82% of the way there – our entire team is buzzing with excitement to send out our first packages. It’s going to be right down to the wire – 3 more days to reach parents that want more adventures in their life. For those of you new to Kickstarter – 99% of the way isn’t enough – all pledges are cancelled unless we hit 100%! So the pressure is really on to make the most of this final week. The great news is that our free sample is helping many more people understand how the stories and activities connect together – once people see how EASY it is to set up, they often pledge immediately. So feel free to share that sample with as many parents as you can – it may mean the difference for us, and your favourite kids.

What would make you tell all your friends about us?



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We’re down to the last stretch of our Kickstarter campaign journey. Only four days left, 231 backers and almost 80% funded, yet we’re still not quite ready to celebrate. We’re getting a bit closer every day… but we still need your help!

Have a look at what some of our friends have been saying about us recently:

15secTech Wk1506c: Suspend Chrome Tabs, Imaginary Friends, Twitter Lightning, Mac Tips & More!
by Amber Mac, Lara Killian, Jeff MacArthur, 15secTech
The days of seeing a kid get lost in a book sometimes seem far away when gadgets and screens are ubiquitous. This awesome transmedia Kickstarter called Imaginary Friends plans to integrate the fun of digital with the magic of storytelling. The adventure kits have packs of chapter books with activities that you can plan into your kids routines to weave the stories into their lives in a unique way.  MORE…

Interactive books for kids that let you play alternate reality games at home
by Mark Frauenfelder, boingboing
Imaginary Friends is a series of interactive books for kids that involves online and real-world puzzles that parents set up. I just got a sample from the creator, and the art and stories looks excellent. I am looking forward to trying it out. Check out the video for the Kickstarter.  MORE…

Imaginary Friends: Taking reading to a new level!
by Lara Wellman, Kids in the Capital
My son is an avid reader, sometimes it’s hard to get him out of his room. The pause between each chapter for an activity had him up and running around and excited to take on another task. (I haven’t seen him this enthusiastic about anything other than Minecraft in a long time!)  MORE…

See what others have been saying too!

It’s not too late to be a part of our community and get in on the action early. Pre-order your Imaginary Friends Books today by backing us on Kickstarter now!

Have any questions about Imaginary Friends you’d like Evan to answer? Please leave it in the comments.


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If you’re like many people, you may not have heard much about Kickstarter before discovering Imaginary Friends Books. Right now, you may even be deciding whether or not to back our campaign and just what that means. So, we thought it would be helpful if we answered* some of the most frequently asked questions.

How do I back Imaginary Friends on Kickstarter?

Go to our Kickstarter campaign page, look for a green button that says “Back This Project”. Click on the button and follow the prompts.

How do I pledge?

Once you’ve selected “Back this Project” and are on the next page (or screen) scroll down to review the pledge amounts, accompanying rewards and delivery dates. Choose your pledge amount and select a reward by clicking on the appropriate radio button. Then, enter your payment information to complete the checkout process.

When is my card charged?

If this project is successfully funded, your card will be charged on Saturday, June 27, 2015 at 8:48 a.m. EDT, along with all the other backers of this project.

So I’m only charged if funding succeeds?

Yes! That’s part of what makes Kickstarter special. If a project isn’t successfully funded, no one pays anything.

What can others see about my pledge?

The project will be added to the list of backings on your profile page, but the amount you pledge and the reward you choose, will not be made public. So, other than Evan Jones and Stitch Media, your pledge and reward are private. They need to receive your pledge and reward information so that they can contact you for shipping details.

What if I want to change my pledge?

You can change or cancel your pledge anytime before Saturday, June 27, 2015 at 8:48 a.m. EDT.

Assuming Imaginary Friends is funded, how do I get my reward?

When your Imaginary Friends reward is ready, Evan Jones and Stitch Media will send you a survey by email requesting any information needed to deliver your reward (e.g. mailing address, T-shirt size, etc.).

When will I receive my reward?

When you select your pledge and reward amount, you will also see an estimated delivery date. That’s the date we expect to ship your reward.

Where do you ship?

If you back us, will send your Imaginary Friends reward anywhere in the world.

If you have a question about our Kickstarter campaign that we haven’t answered, please ask it in the comments and we’ll be sure to answer.

*Some answers adapted from Kickstarter.

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 Characters from Capes in the Family Celebrating
We’re over the hump! Halfway there, yay!

The past few days have been huge.

Last Thursday morning Evan was featured on CBC Radio’s Ontario Morning with Wei Chen. Have a listen at the 42:35 minute mark. Along with some new published reviews and your help, we’re halfway to our goal. It’s cause for celebration and we couldn’t have done it without you. Thank you!

We’ve got 12 days left to make our goal and we’ve got to keep pushing ahead, so we could really use your help. Do you realize that if you talked to ONE person about Imaginary Friends this week, we’d get there in no time?!

If you have any questions about Imaginary Friends books or you’ve spoken with friends or family and they have questions, please ask them in the comment section or check the FAQs on the bottom of our Kickstarter campaign page where they’re constantly being updated.

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Imaginary Friends group hug from Hairball Heroics

We’re getting near the halfway point on our Kickstarter campaign. We’re 14 days in, now have 157 backers supporting us and at almost 50% funded, we’re not quite ready to do our happy dance but we’re getting a bit closer every day… thanks to help from our friends.

Here’s a taste of what some of them have been saying about us:

Imaginary Friends Come to Life
by Sonja Davidson, Canadian Reviewer
Reading just got cooler for kids with the launch of new book series that blends print, online and real life. Imagine reading a storybook and suddenly was able to launch into the world online. Even as adults we’ve sometimes wished we could be living the moment from the pages we read. That would be pretty amazing! MORE…

Imaginary Friends
by Caroline Fernandez, Parent Club
As a Mom and author – I am a big fan of reading. However, I’m finding with the digital age my kids look for engagement beyond the printed page. Especially with my son – who wants engagement – and Mommy – both together at reading time. Imaginary Friends is for families – like mine – who like to use reading time as family time… MORE…

Imaginary Friends: Kickstarting The Imagination And Reading Skills Of Kids!
by Sandy, Canadian Blog House
…Combining two important aspects of childhood, imagination and reading, Imaginary Friends was created from the imagination of two-time Emmy Award Winner, Evan Jones. Evan and his team of writers and illustrators have come up with this 21st century collection of cool, interactive books designed to attract the attention of all kids – even those heavily into video games and electronics, and not so heavily into reading. So how exactly does Imaginary Friends work? MORE…

Is creating a wonderful memory for your child important enough for 20 minutes of your time? Read what Evan has to say and share your thoughts in the comments?

It’s not too late to be a part of our community and get in on the action early. Pre-order your Imaginary Friends now!

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Thanks to each of our backers, we’ve reached a major milestone – Over 250 books in Rewards!

This is incredible to know so many families are going to share Adventures together. Even more incredibly, Kickstarter tells us that 10% of all people who play the video end up as backers! That’s an unbelievable rate of support and one of the major reasons we were selected as their Staff Pick. All we need to do now is to spread the message to families who want to join in the fun!

We wanted to share some images from our prototype Adventures to get you excited about what’s in store. Here’s a first glimpse at some of the characters you’ll be meeting soon!

Circus of Mirrors

magical circusOur heroes – Sofia & Max listen to the magical circus on the other side of the mirror

IFBooksTwo of the delightful characters at the Circus of Mirrors – The Strong Woman & The Bearded Man

IFBooksAn interactive activity to explore the Magician’s tent and find a way to unlock its secrets!

Capes in the Family

Imaginary Friends ExposionOne of our heroes Nick panics as the supercomputer Unimind goes haywire…

Imaginary Friends SupervilliansThe Home for Retired Superheroes (and Supervillians) – they are retired after all!

Imaginary Friends
Sample images from… well we don’t want to spoil the surprise!


 Flying robots – what else?

Another book I love…

Anyone living in the Northeast might remember the Blackout of 2003 – I’m very fortunate that my memories are fond ones of a life that slowed down on hot summer evenings. If you’d like to reminisce about how kids can play together in unexpected moments, I can’t recommend this book enough:

Another Book I Love
n the tree house by Andrew Larson & Dušan Petričić

Looking forward to sharing more soon! What other sneak peeks would you like to see?

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Imaginary Friends Adventure Kit

When getting ready to share Imaginary Friends with the world, the team got together and tried anticipating every question someone might ask. The FAQ list was prepared and between our website and Kickstarter page, the team thought all bases were covered. But like any new product, it’s a learning curve and there are questions we didn’t anticipate.

For those of you wondering if Imaginary Friends books and activities can be played more than once, “Yes, they can!”

Each activity between book chapters can be replayed. The first time the child ‘wins’ it will trigger the next part of the storyline but if he/she wants to play it again, it will work for repeated play. Some of the activities require setup like the ‘Hot/Cold Game’ but you can go back and edit locations or data to add variety to replay.

Several more questions came up during week one. Perhaps you’ve been wondering some of the same things yourself. Evan provides answers for you in these brief videos:

How much work is Imaginary Friends for parents?

What’s the perfect age for a child using Imaginary Friends?

How will Imaginary Friends work EXACTLY?

How long is one Adventure Kit experience?

Have any burning questions about Imaginary Friends or our Kickstarter Campaign? Please ask them in the comments.


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Join the celebration and get a free Imaginary Friends Birthday Adventure Kit - Happy Birthday Evan

Today’s Evan’s birthday and the team behind Imaginary Friends is celebrating with a free bonus gift for you and your child!

Become a backer of our Kickstarter Campaign and receive an added bonus at the end of the campaign: an Imaginary Friends Birthday Adventure Kit

What you’ll get:

  • A special story with two chapters – one for the night before and one for the night of your child’s birthday
  • An online game to be played in between the two chapters
  • A party game designed for 4-10 players, including written instructions and diagrams of how to play
  • You’ll receive a link allowing you to download the story, party game and instructions at the end of the campaign

Who is eligible?

  • All existing backers and all new backers who make a pledge. You have until 11:59 p.m. ET (Monday, June 1.)

For as little as $5, you can get in on all the fun and make your child’s next birthday that much more awesome. Please help make Evan’s birthday awesome today too.

Happy Birthday, Evan!

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Imagine if your child opened a book and was suddenly whisked on a roller coaster of an adventure that was all around them and popped up in unexpected places.

Imaginary Friends is a cool and inventive collection of interactive books for eight to 12 year olds that take children on exciting missions while their parents play along behind the scenes.

“We make reading spill off the page and into amazing adventures that feature all the things kids love to do everyday,” says Evan Jones, creator of Imaginary Friends. “And we need your help to become one of our advisors and take us to the next level.”
Read more…

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Imaginary Friends - Bring Stories to Life for Your Kids!

Imaginary Friends is a collection of interactive books that come to life with a little help from grownups. The child becomes part of the story as you help create the treasure hunts, digital clues, and cute coincidences that bring the story to life.